How a ‘Human Image’ can Kill Conversions
Human Images have been used in advertising for centuries Without a doubt, human faces in advertisements grab our attention faster than almost anything else It draws us in even more when it is a well-known face,...
A Proven Formula for Optimizing Campaigns to get Future Conversions
Campaign optimization is a major task and responsibility for a campaign team because optimization logic decides the return on ad spend at the end of the month Optimization logic should contain a lever to manage...
‘Long Term Memory’ Marketing: How to Stop Wasting your Advertising Budget
Our brain contains two types of memories: short-term memory (or working memory) and long-term memory Short-term memory is where we remember something for a little while before either dismissing it or transferring...