Tag: Conversions

How a ‘Human Image’ can Kill Conversions

By Niroshan Samuel

Human Images have been used in advertising for centuries Without a doubt, human faces in advertisements grab our attention faster than almost anything else It draws us in even more when it is a well-known face,...

A Proven Formula for Optimizing Campaigns to get Future Conversions

By Niroshan Samuel

Campaign optimization is a major task and responsibility for a campaign team because optimization logic decides the return on ad spend at the end of the month Optimization logic should contain a lever to manage...