Silicon Valley-based, WSO2 is an enterprise software company that produces middleware. It posts large amounts of content on its website every month. Clients will typically look at some of this content before downloading their software. But which content was influencing the purchase of which products was unclear. To better focus their marketing efforts, WSO2 wanted this question answered.
Analyzing user behavior across WSO2 website, we found that there were clear patterns between content and products downloads. For example, for one particular product, a visitor who viewed tutorials and demonstrations for it was two times more likely to download it. To take advantage of thee insights, WSO2 tweaked its content based on its product, which resulted in a much shorter sales cycle.
Improvement in Product Downloads
WSO2, a Silicon Valley-based software company, sells numerous middleware solutions to a wide-range of businesses. Wanting to gain greater efficiencies from its advertising and content, it wanted to know which groups of people were buying each product and how they could be converted more effectively.
By analyzing both micro and macro conversion data, we identified product-level personas and determined the cost of acquiring each. We were also able to plot the content sequence each persona followed before converting.
Using these insights, we worked with WSO2 to develop campaigns that targeted only the most profitable personas for each product as well as content that accelerated the customer journey, reduced costs and increased conversions.
Reduction in CPA from Target Campaigns
Rated Sri Lanka’s No.1 ecommerce site, Takas.lk specializes in electronics. With most customers visiting their site multiple times before purchasing, remarketing is a must. However, the cost of these campaigns was high so the company wanted us to find a way to identify high value customers early for better targeting.
Using machine learning algorithms, we analyzed customers’ digital behavior and found variety of insights, such as, people who used a particular browser, mobile phone or the site’s search function were four times more likely to convert as well as have an above average order value.
Using these insights, we were able spot high potential customers quickly, which increased conversion rates and average order values.
Improvement in Remarketing Campaign Conversion Rates.
Reduction in remarketing CPA while improving the Average Order Values
WSO2, an enterprise software company based in Silicon Valley, has a long sales cycle due to the nature of its products. For them, a potential customer dropping out midway through the sales funnel means the waste of months of marketing efforts. To reduce these losses, WSO2 wanted us to find a way to keep people in the sales cycle and eventually convert them.
We assessed the behavior of potential customers across the sales funnel to uncover patterns or cues. What we found was that prospects who engaged with WSO2’s webinar material showed a much higher probability of becoming a sales qualified lead. Armed with this insight, WSO2 focused its marketing efforts on directing prospects to this content, which resulted in excellent returns.
Improvement in Sales Qualified Leads
WSO2 is a Silicon Valley-based enterprise software company. Their clients include Boeing, eBay, Fidelity and British Airways.
At first glance, the company’s display campaigns appeared to be unprofitable. But before reassessing their budgets, they asked us to carry out a comprehensive analysis and provide recommendations based on our insights.
Putting their campaign data through a linear attribution model, we found that their display campaigns actually generated considerable awareness with cost per acquisitions (CPA) within acceptable limits.
Looking at the influence of budgets on leads, we calculated that increasing spends would substantially improve acquisitions, which is what we recommended the client do.
increase in sales qualified leads.
Reduction in CPA
Search engine giant, Google, was staging its first online shopping festival in Sri Lanka. Its goal was to get first time online shoppers, rural folk and mobile users. The results we got them exceeded expectations.
Natixis, France’s second largest asset management company, wanted us develop a digital measurement framework for their American operations. Their ultimate goal was to optimize their online marketing efforts.
WSO2, a Silicon Valley-based software company, asked us to help them optimize their search engine marketing (SEM) campaigns so they could reduce their cost per acquisition (CPA) costs.
Yayvo.com is one of Pakistan’s largest online retailers. They wanted to develop and implement a measurement framework for their website which would improve their conversion rates.
One of Sri Lanka’s premier retailers, Spring & Summer wanted us to extend its digital footprint and grow its ecommerce store. This was successfully achieved and even led to increase in sales at its outlets.
A new entrant to the market at the time, Takas.lk wanted to take on the established players and firmly establish its brand. To do this, it wanted us to improve its conversion rates and average order values.
One of the world’s best tech support companies, 247 Techies wanted more effective digital campaigns. So we connected online and offline customer interactions and mapped their entire customer journey.
Faysal Bank is one of Pakistan’s largest retail banks. Competing against some the world’s biggest multinationals, it wanted its website redesigned to improve its online offering and extend its digital reach.