Success Stories

We’ve helped B2Bs and B2Cs transform their marketing and grow their business.

Some of the Problems we’ve Solved

Google

"How do I build a multi-device e-commerce site,
that drives conversions from first time shoppers?"

Google wanted to promote e-commerce to new
online shoppers and rural users.

Data & Process Used

We conducted an in-depth study on Sri Lankan user behaviour, design heuristics, neuro persuasion and technology frameworks.

Insights Found

We found insights specific to the local community such as negative reactions to aggressive sales language (‘Learn More’ worked better than ‘Buy Now’) and an aversion to sliders.

Actions Taken

Using targeted messaging and web interfaces and ads, we developed a multi platform design that encouraged first time users to complete online purchases. Machine algorithms optimised the site for device, OS and browser combinations.

WSO2

"Why do some prospects convert while others
drop out midway through the sales cycle?"

To improve the quality of its leads, WSO2 wanted to know
the behavior of its prospects in the sales funnel.

Data & Process Used

To understand the nature of client conversions and uncover patterns or cues, we conducted an in-depth analysis of how potential customers behaved across the entire sales funnel.

Insights Found

Our study revealed that prospects who engaged with WSO2’s webinar material showed a significantly higher probability of becoming a sales qualified lead.

Actions Taken

Armed with this powerful insight, we helped WSO2 focus its efforts on directing prospects to its webinars using both advertising and content.

Takas

"How do I identify high value customers
early in the user journey?"

By identifying potentially profitable customers quickly,
we helped Takas.lk dramatically improve its remarketing efforts.

Data & Process Used

To identify customers with the greatest potential, we used a decision tree algorithm to plot the purchase path taken by different personas.

Insights Found

Those with highest probability to convert had unique characteristics related to the products they looked at and the devices and browsers they used.

Actions Taken

To attract individuals with the best chance of making a purchase, we executed an integrated campaign using display ads, email and remarketing as well as onsite pop ups. All our efforts were targeted at personas searching for certain products using specific devices and browsers.

WSO2

"Before buying a specific product,
how did customers interact with content?"

With a large amount of material available on its site,
WSO2 wanted to optimize its content for individual products.

Data & Process Used

We analyzed user behavior across WSO2’s entire website to find any correlation between the pages people looked at and the services they eventually used.

Insights Found

Through our research we were able to find strong relationships between content and the downloading of specific products. For example, for one particular product, a visitor who viewed tutorials and demonstrations for it was two times more likely to download it.

Actions Taken

To take advantage of these insights, WSO2 tweaked its content based on its product, which resulted in a much shorter sales cycle.

Spring and Summer

"How can I get customers to keep
coming back and purchasing more?"

An online retailer, Spring & Summer, wanted to improve
retention and increase a customer’s lifetime value (LTV).

Data & Process Used

We conducted a user lifetime value analysis for different personas where we merged Google analytics data with the client’s own CRM records.

Insights Found

We found that the product styles and sizes a user bought was a strong indicator of whether they would return as well as their lifetime value.

Actions Taken

Assisting the client in aligning production with marketing, they were able to deliver styles and sizes that brought customers back. These clothes were then used in campaigns to attract past users and increase LTV.

WSO2

"If I increase my digital ad budget,
how many more leads can I expect?"

WSO2 wanted to improve their returns by reducing
their cost per acquisition (CPA) and long sales cycle.

Data & Process Used

To learn more about leads that converted quickly, we evaluated their customer journey using Integrated, Multichannel, Ad Platform data, Google analytics and Offsite CRM.

Insights Found

We discovered a strong correlation between short sales cycles and leads who evaluated the competition before reaching out to WSO2.

Actions Taken

To target leads evaluating the competition, we initiated a multichannel campaign based on the keywords, content and email our audience was searching for or receiving.

WSO2

"Who are the most profitable user personas for each
of my products and how can I convert them?"

Offering a broad range of products to variety of people,
WSO2 wanted to advertise with greater precision.

Data & Process Used

We did both a micro and macro level study on conversion data to see which types of individuals were downloading which types of products. We also looked at their customer journey to get a better understanding of what influenced them.

Insights Found

Through our detailed analysis, we not only identified product-level personas and the cost of acquiring each one but we were also able to plot the content sequence each persona followed before converting.

Actions Taken

Using our insights, we worked with WSO2 to develop campaigns that targeted only the most profitable personas for each product. We also helped them create content that accelerated the customer journey, reduced costs and increased conversions.

Major Achievements

Google Shopping Festival

Market Optimization

Challenge

Search engine giant, Google, was staging its first online shopping festival in Sri Lanka. Its goal was to get first time online shoppers, rural folk and mobile users. The results we got them exceeded expectations.

Achieved

  • 33% of Shoppers were First Time Buyers
  • 40% were from Rural Areas
  • 66% Shopped on Mobile Phones

Natixis NGAM

Measurement Optimization

Challenge

Natixis, France’s second largest asset management company, wanted us develop a digital measurement framework for their American operations. Their ultimate goal was to optimize their online marketing efforts.

Achieved

  • Helped plot a Prospective Customer’s Sales Journey
  • Conducted a KPI Workshop to Optimize Measurements
  • Helped develop a focused Measurement Framework with Dashboard Modeling
  • Implemented measurements for the usage of the Natixis App

WSO2

SEM Optimization

Challenge

WSO2, a Silicon Valley-based software company, asked us to help them optimize their search engine marketing (SEM) campaigns so they could reduce their cost per acquisition (CPA) costs.

Achieved

  • In under 6 months, CPA was reduced by 60%
  • Improved Decision Making by linking Online Data to Offline Data
  • Improvements in SEM significantly increased participation at WSO2’s Global Conferences

Yayvo.com

Conversion Optimization

Challenge

Yayvo.com is one of Pakistan’s largest online retailers. They wanted to develop and implement a measurement framework for their website which would improve their conversion rates.

Achieved

  • Increased Conversion Rates by 20% in just 6 Months
  • Standardized all Web Analytics Measurements
  • Optimized the entire Sales Funnel
  • Redesigned Site Elements based on
    Persuasion Techniques

Spring & Summer

Business Optimization

Challenge

One of Sri Lanka’s premier retailers, Spring & Summer wanted us to extend its digital footprint and grow its ecommerce store. This was successfully achieved and even led to increase in sales at its outlets.

Achieved

  • Increased Online Sales by 1500%
    in under 12 Months
  • Grew In-store Purchases by 30%
  • Improved Customer Retention by 6%
  • Identified Behavioral Insights that led to a higher Life Time Value

Takas.lk

Revenue Optimization

Challenge

A new entrant to the market at the time, Takas.lk wanted to take on the established players and firmly establish its brand. To do this, it wanted us to improve its conversion rates and average order values.

Achieved

  • In under 12 months, Sales grew by 2000%
  • Used Machine Learning to significantly improved Average Order Values
  • Conversion Rates for Key Products
    increased by 20%

247 Techies

Budget Optimization

Challenge

One of the world’s best tech support companies, 247 Techies wanted more effective digital campaigns. So we connected online and offline customer interactions and mapped their entire customer journey.

Achieved

  • 200% increase in Revenue in under 6 Months
  • Improved Decision Making using Relevant Metrics
  • Implemented 3rd Party Conversion Tracking (Calls to Payments)
  • Modelled all aspects of the Customer Journey, from Keywords to Retention

Faysal Bank

Technology Optimization

Challenge

Faysal Bank is one of Pakistan’s largest retail banks. Competing against some the world’s biggest multinationals, it wanted its website redesigned to improve its online offering and extend its digital reach.

Achieved

  • Built Pakistan’s Fastest Financial Website
  • Individualized experienced built on a data-driven design
  • Load times improved by 400%
  • Integrated new Image Compression technology
  • Implemented Progressive Loading that factored in a user’s internet speed

Contact Us

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dino@reapdigital.com


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321 Galle Road
Colombo 3
Sri Lanka

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