We conducted an in-depth study on Sri Lankan user behaviour, design heuristics, neuro persuasion and technology frameworks.
We found insights specific to the local community such as negative reactions to aggressive sales language (‘Learn More’ worked better than ‘Buy Now’) and an aversion to sliders.
Using targeted messaging and web interfaces and ads, we developed a multi platform design that encouraged first time users to complete online purchases. Machine algorithms optimised the site for device, OS and browser combinations.
To understand the nature of client conversions and uncover patterns or cues, we conducted an in-depth analysis of how potential customers behaved across the entire sales funnel.
Our study revealed that prospects who engaged with WSO2’s webinar material showed a significantly higher probability of becoming a sales qualified lead.
Armed with this powerful insight, we helped WSO2 focus its efforts on directing prospects to its webinars using both advertising and content.
To identify customers with the greatest potential, we used a decision tree algorithm to plot the purchase path taken by different personas.
Those with highest probability to convert had unique characteristics related to the products they looked at and the devices and browsers they used.
To attract individuals with the best chance of making a purchase, we executed an integrated campaign using display ads, email and remarketing as well as onsite pop ups. All our efforts were targeted at personas searching for certain products using specific devices and browsers.
We analyzed user behavior across WSO2’s entire website to find any correlation between the pages people looked at and the services they eventually used.
Through our research we were able to find strong relationships between content and the downloading of specific products. For example, for one particular product, a visitor who viewed tutorials and demonstrations for it was two times more likely to download it.
To take advantage of these insights, WSO2 tweaked its content based on its product, which resulted in a much shorter sales cycle.
We conducted a user lifetime value analysis for different personas where we merged Google analytics data with the client’s own CRM records.
We found that the product styles and sizes a user bought was a strong indicator of whether they would return as well as their lifetime value.
Assisting the client in aligning production with marketing, they were able to deliver styles and sizes that brought customers back. These clothes were then used in campaigns to attract past users and increase LTV.
To learn more about leads that converted quickly, we evaluated their customer journey using Integrated, Multichannel, Ad Platform data, Google analytics and Offsite CRM.
We discovered a strong correlation between short sales cycles and leads who evaluated the competition before reaching out to WSO2.
To target leads evaluating the competition, we initiated a multichannel campaign based on the keywords, content and email our audience was searching for or receiving.
We did both a micro and macro level study on conversion data to see which types of individuals were downloading which types of products. We also looked at their customer journey to get a better understanding of what influenced them.
Through our detailed analysis, we not only identified product-level personas and the cost of acquiring each one but we were also able to plot the content sequence each persona followed before converting.
Using our insights, we worked with WSO2 to develop campaigns that targeted only the most profitable personas for each product. We also helped them create content that accelerated the customer journey, reduced costs and increased conversions.
Search engine giant, Google, was staging its first online shopping festival in Sri Lanka. Its goal was to get first time online shoppers, rural folk and mobile users. The results we got them exceeded expectations.
Natixis, France’s second largest asset management company, wanted us develop a digital measurement framework for their American operations. Their ultimate goal was to optimize their online marketing efforts.
WSO2, a Silicon Valley-based software company, asked us to help them optimize their search engine marketing (SEM) campaigns so they could reduce their cost per acquisition (CPA) costs.
Yayvo.com is one of Pakistan’s largest online retailers. They wanted to develop and implement a measurement framework for their website which would improve their conversion rates.
One of Sri Lanka’s premier retailers, Spring & Summer wanted us to extend its digital footprint and grow its ecommerce store. This was successfully achieved and even led to increase in sales at its outlets.
A new entrant to the market at the time, Takas.lk wanted to take on the established players and firmly establish its brand. To do this, it wanted us to improve its conversion rates and average order values.
One of the world’s best tech support companies, 247 Techies wanted more effective digital campaigns. So we connected online and offline customer interactions and mapped their entire customer journey.
Faysal Bank is one of Pakistan’s largest retail banks. Competing against some the world’s biggest multinationals, it wanted its website redesigned to improve its online offering and extend its digital reach.